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Grapevine : May 2011
10 May 2011 AA News Grapevine looks to the future Growth in digital media helps reach more alcoholics AA Grapevine, Inc., is in the midst of an exciting transition that incorpo- rates digital media and broadly expands AAgrape- vine.org to the extent that it is now accurate to say that AA Grapevine is not only our meeting in print: It is much more. While the print maga- zine is here to stay for all who want or need it, this multimedia approach offers the opportunity to reach the broader, diverse Fellowship while preserv- ing the magazine. For the magazine and book publishing indus- tries overall, 2010 proved a tough financial year and Grapevine was not immune. It bears taking the long view, remem- bering that for most of AA Grapevine’s 67-year history, the magazine has been financially healthy and has contributed to the Reserve Fund. During 2011, AA Grapevine will take several important steps forward. In addition to existing products, the corporation now publish- es digital versions of its magazines that are exact replicas with page-turning technology for computers and digital devices. This spring, with the re- launch of an engaging and useful website, an online subscription will also be offered. This multimedia subscription option will include dozens of never- before-published stories, web versions of both magazines, the Digital Story Archive, and Audio Grapevine. AA Grapevine will be able to carry the message to all who want the content as they wish to receive it. AA Grapevine looks for- ward to an exciting future, but cooperation and sup- port by subscription and purchases of other items are essential. Although an overwhelming majority of members support AA Grapevine in spirit—a relatively small and gener- ous percentage support through their action. You are invited to subscribe for yourself, for sponsees and others so the hand of AA will be there—whether an online, digital, or print subscription. The Grapevine welcomes reports on state conventions, workshops and other major AA events for AA News. We’d also like to hear about the different ways that your area, district or committee is doing service or carrying the message. Email stories, approximately 150-400 words long, to GVEditorial@aagrapevine.org, or mail them to AA Grapevine, attention Grapevine Editorial, 475 Riverside Drive, New York, NY 10115. GRAPE_10-11.indd 10 4/4/11 1:09 PM