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Grapevine : May 2011
aagrapevine.org 11 Below, the AA Grape- vine Board participated with AA Grapevine’s man- aging editor in a question and answer session. Please feel free to send additional questions to firstname.lastname@example.org: 1. What is the purpose of AA Grapevine’s evolu- tion to new media? El N.: The transition is not only the maga- zine but also the whole organization’s embracing the future. If change were easy, I probably would not value the outcome as much as I do. Multimedia has a new meaning for the GV and its future. 2. What can readers expect? Don M.: The same editorial diligence by the editorial staff comprised of AA members, more member articles and stories available online, and more community. Just delivered in ways that match our changing media world. 3. How will the transi- tion reach or attract new readers/audiences? Al Z.: The new ways of delivery and the in- creased depth of content brought by those plat- forms will create a new awareness of the GV. 4. How does this fit into AA Grapevine’s overall plan for the future? Don M.: It is the next step in our evolution to reach a more diversified and interested reader/ community member. 6. What will be most exciting about relaunch? Dorothy H.: It’s exciting to know that we will have unlimited opportunities to share stories, letters, and comments from read- ers and the Fellowship. 7. How can the Fellow- ship get involved? Ken B.: There has never been a barrier to involve- ment in AA. We learn to suit up and show up. Putting an equal amount of energy into a digital community will return the same results, only many times magnified. The digital world is so much broader than our limited physical experience. 8. What was/is it like to be behind AA Grapevine’s historic transition to new media? Don M.: Exciting and yes, sometimes, painful. AA as a whole seems to have a tendency to “surrender to the future” slowly. So it has been sometimes frustrating, but worth it. AA is inher- ently local as a fellow- ship—as it should be. Now we are going to be able to make our vast history of AA member sharing avail- able internationally. 9. What were the most interesting challenges in the last year? Ken B.: Identifying what to keep and what to move past is difficult. We of AA are tradition-bound people. While our prin- ciples can never change, our manner of delivery can and must continue to be responsive to the needs of the still–suffer- ing alcoholic. 11. How can we sup- port AAGrapevine.org? Nancy H.: Engaging and contributing, sharing our good news, talking about each issue in meet- ings, telling your story in our pages/screens, sending your photos, subscribing for yourself, your sponsor, your spon- sees. In short, telling and selling. GRAPE_10-11.indd 11 4/4/11 1:09 PM